1 00:00:14,320 --> 00:00:16,360 I was shocked by his confidence. 2 00:00:16,400 --> 00:00:18,880 The best part was, he spoke poker-faced, 3 00:00:19,480 --> 00:00:20,680 "Well, in that case, 4 00:00:20,920 --> 00:00:22,880 make me Titan's chairman." 5 00:00:23,000 --> 00:00:23,880 Did he? 6 00:00:24,520 --> 00:00:25,760 He... Come in. 7 00:00:25,960 --> 00:00:27,520 What confidence he had! 8 00:00:29,720 --> 00:00:30,760 'Gaurav Dhar.' 9 00:00:31,120 --> 00:00:31,910 Is it mine? 10 00:00:31,920 --> 00:00:33,080 But we'll have to figure something out. 11 00:00:33,280 --> 00:00:35,160 Yes. Sir, the disparity in numbers is quite large. 12 00:00:35,240 --> 00:00:37,120 - That's right. - We must think of a solution. 13 00:00:40,720 --> 00:00:43,000 Oi! Are you getting married too? 14 00:00:44,720 --> 00:00:45,720 No... 15 00:00:46,200 --> 00:00:47,080 I mean... 16 00:00:48,480 --> 00:00:50,680 - Yes. - Yes or no? 17 00:00:51,880 --> 00:00:52,960 Yes, sir. 18 00:00:53,440 --> 00:00:54,360 Really? 19 00:00:54,640 --> 00:00:56,880 That's great. Congratulations! 20 00:00:57,040 --> 00:00:58,520 Everyone seems to be getting married. 21 00:01:14,600 --> 00:01:15,640 What is this? 22 00:01:17,000 --> 00:01:18,000 Everyone... 23 00:01:19,640 --> 00:01:21,080 Are you here to congratulate me? 24 00:01:26,480 --> 00:01:27,440 You know, 25 00:01:28,800 --> 00:01:29,880 Mom sent me 26 00:01:30,720 --> 00:01:32,880 photos of so many suitors 27 00:01:34,080 --> 00:01:36,280 and made me meet loads of boys, 28 00:01:37,400 --> 00:01:38,920 yet I didn't say yes. 29 00:01:39,960 --> 00:01:42,360 Who would agree to marry such jokers? 30 00:01:46,440 --> 00:01:48,200 It's not your mother's fault. 31 00:01:49,440 --> 00:01:50,720 The suitors were just... 32 00:01:53,880 --> 00:01:55,280 In my tenement, 33 00:01:57,400 --> 00:01:58,520 everyone used to adore 34 00:01:59,320 --> 00:02:00,800 my father. 35 00:02:01,760 --> 00:02:03,720 Only Mom and I knew 36 00:02:04,080 --> 00:02:05,320 his reality. 37 00:02:07,760 --> 00:02:11,320 My mom would hear everything he said quietly, 38 00:02:14,400 --> 00:02:15,680 but I was the opposite. 39 00:02:16,960 --> 00:02:19,560 That's why I never got along with my dad. 40 00:02:21,440 --> 00:02:23,800 Over time, I became convinced deep down 41 00:02:25,240 --> 00:02:27,880 that all men were like my father. 42 00:02:32,280 --> 00:02:33,720 And then I met you. 43 00:02:42,560 --> 00:02:44,560 Let me come straight to the point, Gaurav. 44 00:02:50,440 --> 00:02:52,280 You are nice, 45 00:02:53,960 --> 00:02:55,160 different, 46 00:02:56,320 --> 00:02:57,720 and I like you. 47 00:03:00,040 --> 00:03:01,760 I don't want to delay any longer. 48 00:03:05,640 --> 00:03:07,880 I brought you this. 49 00:03:14,160 --> 00:03:17,200 Gaurav, shall we 50 00:03:18,560 --> 00:03:20,600 take care of each other for life? 51 00:03:47,040 --> 00:03:48,560 - Please eat. - Should I? 52 00:03:58,040 --> 00:03:59,760 These 'laddus' are truly magical. 53 00:04:00,320 --> 00:04:01,280 Yes. 54 00:04:09,320 --> 00:04:12,120 - Congratulations, Gaurav and Megha. - Thank you, sir. 55 00:04:12,160 --> 00:04:13,760 - Thank you, sir. - Thank you, sir. 56 00:04:13,840 --> 00:04:15,400 I'm very happy for you two. 57 00:04:15,720 --> 00:04:17,200 I have some great news. 58 00:04:17,480 --> 00:04:19,600 You're late. We've already heard the good news. 59 00:04:20,240 --> 00:04:21,040 How? 60 00:04:21,120 --> 00:04:22,280 They told us. 61 00:04:23,360 --> 00:04:24,880 How did you both find out? 62 00:04:25,520 --> 00:04:27,080 Of course, we know. 63 00:04:28,800 --> 00:04:30,840 Why wouldn't they know? 64 00:04:31,320 --> 00:04:32,400 Uh... 65 00:04:33,040 --> 00:04:33,840 What... 66 00:04:35,240 --> 00:04:37,960 Did you both find the solution to internal smuggling? 67 00:04:38,040 --> 00:04:39,160 It's not that! 68 00:04:39,680 --> 00:04:41,120 They are marrying each other. 69 00:04:42,000 --> 00:04:42,840 Yes! 70 00:04:43,200 --> 00:04:44,480 Really! 71 00:04:45,040 --> 00:04:47,000 Okay! What a surprise! 72 00:04:47,040 --> 00:04:47,880 Yes, sir. 73 00:04:47,960 --> 00:04:49,320 Congratulations. 74 00:04:49,360 --> 00:04:50,320 Thank you, sir. 75 00:04:50,400 --> 00:04:52,200 - Congratulations, Gaurav. - Thank you. 76 00:04:52,400 --> 00:04:53,440 What a surprise! 77 00:04:53,520 --> 00:04:56,240 Speaking of surprises... Here! Catch it. Here! 78 00:04:56,800 --> 00:04:57,640 Here! 79 00:04:59,720 --> 00:05:01,840 So, 'Mr. Demonstration'. 80 00:05:02,960 --> 00:05:04,320 Will you please explain? 81 00:05:04,360 --> 00:05:07,080 Sure! These apples 82 00:05:07,400 --> 00:05:09,400 are bought from different states. 83 00:05:10,200 --> 00:05:11,880 It's the same apple, with the same taste. 84 00:05:12,040 --> 00:05:13,720 But, Akash, your apple's price 85 00:05:13,760 --> 00:05:16,120 is two rupees more than Gopalan's apple. 86 00:05:16,160 --> 00:05:16,920 Why? 87 00:05:17,040 --> 00:05:19,680 Because different states levy taxes on them. That's why. 88 00:05:20,000 --> 00:05:20,790 Exactly! 89 00:05:20,800 --> 00:05:22,960 And the same thing is happening to Titan. 90 00:05:24,160 --> 00:05:28,040 The Titan watch that sells for Rs. 460 in Tamil Nadu 91 00:05:28,640 --> 00:05:31,280 costs Rs. 620 92 00:05:31,760 --> 00:05:34,240 in Mumbai 93 00:05:34,320 --> 00:05:35,960 because of various taxes. 94 00:05:36,720 --> 00:05:38,000 And people like Jaggu... 95 00:05:38,040 --> 00:05:40,680 They buy watches at a lower price in Tamil Nadu 96 00:05:40,720 --> 00:05:43,240 and sell them in Maharashtra at a lower price than us. 97 00:05:43,320 --> 00:05:46,640 - Exactly! - That's why our sales are higher in the south 98 00:05:46,760 --> 00:05:47,760 than in the north. 99 00:05:47,840 --> 00:05:48,640 Man! 100 00:05:48,720 --> 00:05:50,840 Exactly! 101 00:05:50,920 --> 00:05:52,600 Despite the tax authorities, the customs department, 102 00:05:52,680 --> 00:05:55,120 revenue officers, and the police, 103 00:05:55,400 --> 00:05:56,760 smugglers still manage to smuggle goods 104 00:05:56,840 --> 00:05:58,280 in one way or another. 105 00:05:58,360 --> 00:06:00,240 And it's been happening with many commodities. 106 00:06:00,280 --> 00:06:01,320 I did a little research. 107 00:06:01,360 --> 00:06:04,720 This is extremely concerning, Mr. Desai. 108 00:06:04,760 --> 00:06:08,200 - It is! - What's the solution then? 109 00:06:08,520 --> 00:06:09,520 UCP. 110 00:06:12,480 --> 00:06:13,320 Man! 111 00:06:14,000 --> 00:06:16,640 No! No! No, Mr. Desai. 112 00:06:16,920 --> 00:06:20,720 Implementing UCP in India is next to impossible. 113 00:06:20,760 --> 00:06:21,480 Why? 114 00:06:21,520 --> 00:06:23,120 - UCP? - Um. 115 00:06:23,480 --> 00:06:25,040 Uniform Consumer Price. 116 00:06:25,240 --> 00:06:26,920 Basically, it means 117 00:06:26,960 --> 00:06:29,280 that Titan watches will have a uniform price across all states. 118 00:06:29,360 --> 00:06:32,360 Yes, we will take the prices from 25 states, calculate their average, 119 00:06:32,400 --> 00:06:34,400 and that will give us our standard retail price. 120 00:06:34,520 --> 00:06:35,360 Okay. 121 00:06:35,400 --> 00:06:36,720 It's not that simple. 122 00:06:37,200 --> 00:06:38,920 It's not like a school exam. 123 00:06:39,360 --> 00:06:40,720 A big investment is involved here. 124 00:06:40,920 --> 00:06:43,880 And the states with lower tax rates 125 00:06:44,000 --> 00:06:46,520 will sell our watches at a higher price. 126 00:06:46,600 --> 00:06:48,110 Yes, Mr. Gopalan, but the price 127 00:06:48,120 --> 00:06:49,640 will decrease in states with higher taxes. 128 00:06:49,720 --> 00:06:52,200 Whichever side you look at it from, Akash, 129 00:06:52,480 --> 00:06:53,840 we will incur a loss. 130 00:06:53,920 --> 00:06:55,400 Mr. Gopalan, you're 131 00:06:55,720 --> 00:06:57,920 thinking of selling thousands of watches, 132 00:06:58,000 --> 00:06:59,200 whereas I want to sell hundreds of thousands. 133 00:07:00,680 --> 00:07:03,280 Why don't you ever understand, Mr. Desai? 134 00:07:03,400 --> 00:07:04,880 Besides the loss, 135 00:07:05,120 --> 00:07:06,280 if we fail, 136 00:07:06,920 --> 00:07:09,360 the state governments will come after us. 137 00:07:09,400 --> 00:07:11,800 They'll think we're evading tax. 138 00:07:11,920 --> 00:07:13,760 If that happens, 139 00:07:13,840 --> 00:07:15,920 I'll take the responsibility. 140 00:07:16,400 --> 00:07:17,720 - What? - Yes. 141 00:07:19,760 --> 00:07:22,480 Forget about profit and loss for once. 142 00:07:23,840 --> 00:07:26,160 Is UCP beneficial 143 00:07:26,240 --> 00:07:29,200 for our consumers or not? 144 00:07:34,960 --> 00:07:36,120 I'm game for it. 145 00:07:37,680 --> 00:07:38,480 Yes. 146 00:07:39,040 --> 00:07:39,960 Then that's it. 147 00:07:40,040 --> 00:07:41,760 You'll be in big trouble, Mr. Desai. 148 00:07:41,840 --> 00:07:43,600 This is very risky. 149 00:07:44,120 --> 00:07:45,160 By the way, guys, 150 00:07:45,680 --> 00:07:47,440 marriage is risky too. 151 00:07:47,520 --> 00:07:48,760 Please ask Akash. 152 00:07:48,800 --> 00:07:49,600 Scary. 153 00:07:49,640 --> 00:07:51,360 Why are you scaring the poor things? 154 00:07:51,520 --> 00:07:53,240 Sir, did something happen between you and Ms. Kumud? 155 00:07:54,040 --> 00:07:54,920 Everything will be good. 156 00:07:55,080 --> 00:07:56,560 - It's all good. - It's scary. 157 00:07:56,600 --> 00:07:57,760 No, it's not like that. 158 00:08:18,800 --> 00:08:20,360 We don't just make watches, 159 00:08:20,560 --> 00:08:22,360 we do matchmaking too. 160 00:08:24,120 --> 00:08:25,080 Cheers, sir. 161 00:08:25,520 --> 00:08:27,040 What are you discussing? 162 00:08:27,560 --> 00:08:29,640 Did you know what they were up to? 163 00:08:30,000 --> 00:08:31,320 Yes, I did, 164 00:08:31,560 --> 00:08:33,280 but they realised late 165 00:08:33,480 --> 00:08:36,560 that they were made for each other. 166 00:08:41,560 --> 00:08:42,960 What are they discussing? 167 00:08:43,480 --> 00:08:44,880 Why don't you wear a watch? 168 00:08:45,640 --> 00:08:46,840 They are designed by you. 169 00:08:47,960 --> 00:08:49,960 Watches feel like handcuffs to me. 170 00:08:50,600 --> 00:08:51,720 And as a designer, 171 00:08:52,200 --> 00:08:53,720 I want my hands to be free. 172 00:08:55,440 --> 00:08:56,480 Perhaps they're saying 173 00:08:56,720 --> 00:08:59,840 that the two of us look good together, like a dial and a strap. 174 00:09:12,760 --> 00:09:14,240 Is everything all right, Gopalan? 175 00:09:15,960 --> 00:09:20,040 I've been mulling something over for the past few days, Mr. Desai. 176 00:09:20,320 --> 00:09:22,800 I can't keep it to myself any longer. 177 00:09:22,960 --> 00:09:24,520 Is it about UCP? 178 00:09:24,560 --> 00:09:27,400 No. UCP is not a long-term solution. 179 00:09:27,520 --> 00:09:29,200 Smuggling will be controlled, 180 00:09:29,320 --> 00:09:31,520 but how will you increase the sales? 181 00:09:31,920 --> 00:09:33,640 And for that, you need to take 182 00:09:34,800 --> 00:09:36,320 some hard decisions, Mr. Desai. 183 00:09:38,080 --> 00:09:39,000 Such as? 184 00:09:39,680 --> 00:09:41,520 We've advanced from zero to ten. 185 00:09:41,600 --> 00:09:42,600 It's very good, 186 00:09:43,000 --> 00:09:44,920 but we need 187 00:09:45,360 --> 00:09:46,840 a fresh marketing perspective 188 00:09:47,480 --> 00:09:49,280 to become a hundred, you know. 189 00:09:50,120 --> 00:09:51,840 We need a... 190 00:09:52,000 --> 00:09:54,200 We need a fresh vision. 191 00:09:54,680 --> 00:09:55,920 I completely agree. 192 00:09:56,600 --> 00:09:58,240 I'll ask Megha to give us some new ideas... 193 00:09:58,280 --> 00:10:00,360 No, that's not what I meant. 194 00:10:01,160 --> 00:10:02,160 Megha is good. 195 00:10:02,960 --> 00:10:03,880 She's good, 196 00:10:05,360 --> 00:10:06,240 but 197 00:10:07,160 --> 00:10:09,200 good is not enough, Mr. Desai. 198 00:10:10,760 --> 00:10:12,640 To be the best, 199 00:10:13,240 --> 00:10:14,920 we need someone experienced. 200 00:10:18,720 --> 00:10:21,080 - Are you asking me to fire Megha? - No. 201 00:10:22,200 --> 00:10:23,360 We need 202 00:10:24,040 --> 00:10:27,120 an experienced addition to the team. 203 00:10:27,680 --> 00:10:29,320 Someone who knows 204 00:10:29,760 --> 00:10:33,160 how to build a brand from scratch. 205 00:10:35,560 --> 00:10:37,240 - Zee. - Hmm? 206 00:10:37,720 --> 00:10:39,320 They're calling you two downstairs for a group photograph. 207 00:10:39,480 --> 00:10:40,960 - Let's go. - Coming! 208 00:10:42,000 --> 00:10:43,000 Hurry up. 209 00:10:45,760 --> 00:10:48,440 Anyway, will you think about it? 210 00:10:49,560 --> 00:10:50,400 Yes, sir. 211 00:11:00,360 --> 00:11:02,760 Hello, congratulations! 212 00:11:03,240 --> 00:11:05,000 The two of you have been married today. 213 00:11:05,080 --> 00:11:06,040 I still can't believe this. 214 00:11:06,200 --> 00:11:07,880 It seems like it was just yesterday when the ceiling fan fell. 215 00:11:08,720 --> 00:11:10,960 - Congratulations! - Thank you, sir. 216 00:11:11,040 --> 00:11:12,080 Welcome! 217 00:11:12,480 --> 00:11:14,760 Thank God you've brought a bouquet, not an envelope. 218 00:11:18,520 --> 00:11:19,360 Yes. 219 00:11:23,040 --> 00:11:25,240 Where are you going on your honeymoon? 220 00:11:25,280 --> 00:11:26,760 We've chosen a lovely destination. 221 00:11:26,880 --> 00:11:27,960 - Huh? - Hosur. 222 00:11:28,800 --> 00:11:30,440 I expected as much. 223 00:11:32,440 --> 00:11:33,280 What's this? 224 00:11:37,040 --> 00:11:39,120 Have you ever been to the Maldives? 225 00:11:45,440 --> 00:11:47,320 - Sir... - Sir... 226 00:11:47,920 --> 00:11:48,840 It's my treat. 227 00:11:51,600 --> 00:11:53,640 - You deserve it. - Thank you, sir. 228 00:11:53,720 --> 00:11:54,560 This... 229 00:11:54,760 --> 00:11:56,400 Congratulations, Gaurav. 230 00:12:04,640 --> 00:12:06,640 'To the brightest Titan' 231 00:12:11,960 --> 00:12:12,960 Thank you, sir. 232 00:12:13,280 --> 00:12:14,840 Congratulations, Megha. 233 00:12:19,280 --> 00:12:21,560 Oi! Are you crying? 234 00:12:22,520 --> 00:12:24,600 Mr. Desai praised you just now. 235 00:12:24,720 --> 00:12:25,520 - Okay. - Rare... 236 00:12:25,840 --> 00:12:28,240 - That's rarest of the rare, I would say. - Come on! 237 00:12:28,400 --> 00:12:29,960 Please come. Let's have a group photo. 238 00:12:30,000 --> 00:12:31,800 - Mr. Gopalan, please come. - Come on! 239 00:12:32,280 --> 00:12:33,880 - Pooja! - Pooja, come here. 240 00:12:39,840 --> 00:12:40,640 Smile, please! 241 00:12:40,720 --> 00:12:41,800 - Smile! - Smile! 242 00:13:05,760 --> 00:13:06,600 Jeh. 243 00:13:10,440 --> 00:13:11,520 What is it? 244 00:13:12,480 --> 00:13:13,440 Um. 245 00:13:13,920 --> 00:13:17,280 We must bring in a new Head of Marketing. 246 00:13:17,800 --> 00:13:21,240 Someone who has launched a couple of successful campaigns. 247 00:13:21,760 --> 00:13:23,200 Then please hire. 248 00:13:24,400 --> 00:13:25,200 Okay. 249 00:13:25,840 --> 00:13:28,760 By the way, whose idea was it? 250 00:13:29,200 --> 00:13:30,520 It was Gopalan's. 251 00:13:31,400 --> 00:13:32,280 I see. 252 00:13:33,720 --> 00:13:36,320 So, you've finally 253 00:13:36,520 --> 00:13:38,640 consulted the right person. 254 00:13:39,720 --> 00:13:40,520 Yes. 255 00:13:44,480 --> 00:13:45,720 Okay. 256 00:13:48,040 --> 00:13:49,080 Jeh. 257 00:13:50,360 --> 00:13:53,640 Are you determined to bug the hell out of me today? 258 00:13:53,720 --> 00:13:55,600 Uh, no. Seriously. 259 00:13:55,840 --> 00:13:57,280 I need your advice. 260 00:13:58,280 --> 00:14:01,040 Megha has been with us since the beginning. 261 00:14:01,280 --> 00:14:03,960 Yet I'm replacing her 262 00:14:04,480 --> 00:14:05,560 despite her loyalty. 263 00:14:05,680 --> 00:14:07,200 What's "nishtha"? 264 00:14:07,560 --> 00:14:08,520 Loyalty. 265 00:14:09,840 --> 00:14:11,320 Why did you do that? 266 00:14:12,280 --> 00:14:13,480 Because we need 267 00:14:13,680 --> 00:14:15,720 an experienced approach. 268 00:14:15,880 --> 00:14:17,280 She's talented, 269 00:14:17,640 --> 00:14:18,880 but she's young. 270 00:14:19,440 --> 00:14:21,600 She won't like this decision. 271 00:14:22,360 --> 00:14:23,800 Were you happy 272 00:14:23,920 --> 00:14:25,920 when you were sent to NBIDC? 273 00:14:26,000 --> 00:14:26,800 No. 274 00:14:26,920 --> 00:14:29,400 Yet you learned something more than just improving your Hindi. 275 00:14:31,880 --> 00:14:32,720 Yes. 276 00:14:32,800 --> 00:14:34,080 Yes, so 277 00:14:34,240 --> 00:14:35,720 do you hate me? 278 00:14:36,360 --> 00:14:38,520 - No. - Then shut up and let me play. 279 00:14:41,400 --> 00:14:43,120 All right. Here we go. 280 00:14:44,000 --> 00:14:46,400 All right. 281 00:14:51,480 --> 00:14:53,160 96! 282 00:14:53,240 --> 00:14:54,200 We only need one. 283 00:14:54,360 --> 00:14:56,080 - Yes, but not bad. '- What?' 284 00:14:58,560 --> 00:15:00,080 'Couldn't you call me?' 285 00:15:04,640 --> 00:15:06,000 What's the matter, Akash? 286 00:15:08,640 --> 00:15:10,480 Did you send Megha on her honeymoon 287 00:15:10,560 --> 00:15:13,440 just to replace her with a new Head of Marketing? 288 00:15:15,120 --> 00:15:16,040 No. 289 00:15:16,560 --> 00:15:18,120 That's not true, Akash. 290 00:15:21,600 --> 00:15:23,400 She'll be heartbroken, Zee. 291 00:15:26,880 --> 00:15:27,680 No. 292 00:15:30,480 --> 00:15:31,720 She'll understand. 293 00:15:33,840 --> 00:15:35,080 So you've already decided. 294 00:15:36,080 --> 00:15:36,920 Fine. 295 00:15:39,040 --> 00:15:42,480 Akash, you need to go to Hosur 296 00:15:42,800 --> 00:15:44,480 for a few days. 297 00:15:46,680 --> 00:15:48,080 - What? - Hmm. 298 00:15:49,080 --> 00:15:50,240 I can't go there. 299 00:15:50,280 --> 00:15:51,520 They need me here more. 300 00:15:51,680 --> 00:15:53,200 Hear him out. He has a point. 301 00:15:53,840 --> 00:15:55,520 Don't misunderstand me, Akash. 302 00:15:55,920 --> 00:15:57,040 The sales are increasing, 303 00:15:57,680 --> 00:15:59,560 so we need someone from the senior team 304 00:16:00,040 --> 00:16:04,120 to handle manufacturing, don't we? 305 00:16:06,400 --> 00:16:07,400 Oh. 306 00:16:08,280 --> 00:16:11,520 So, I'm being kicked out of the head office. 307 00:16:14,360 --> 00:16:15,960 Fine. Not an issue. We'll see. 308 00:16:16,080 --> 00:16:16,880 Akash. 309 00:17:22,880 --> 00:17:25,120 It reminds us of both the past and the present. 310 00:17:25,360 --> 00:17:26,840 We tweak it one way, 311 00:17:26,960 --> 00:17:28,000 you think Classique. 312 00:17:28,120 --> 00:17:29,960 - A tea, please. - When we tweak it another way, we think... 313 00:17:30,040 --> 00:17:31,760 Sir, where is Titan's office? 314 00:17:34,680 --> 00:17:36,880 Young man, this sign 315 00:17:37,480 --> 00:17:39,040 is loud and clear. 316 00:17:39,840 --> 00:17:40,640 Ah! 317 00:17:43,640 --> 00:17:45,040 Why are you going there? 318 00:17:45,840 --> 00:17:47,160 I've come for an interview 319 00:17:47,840 --> 00:17:48,840 for the position of Head of Marketing. 320 00:17:48,880 --> 00:17:49,960 I think you're late. 321 00:17:50,600 --> 00:17:51,800 Everyone has gone home. 322 00:17:53,120 --> 00:17:54,400 - Oh! - Hmm. 323 00:17:57,160 --> 00:17:59,040 Okay. It's their loss. 324 00:18:00,240 --> 00:18:02,280 I had come to change Titan’s destiny. 325 00:18:02,840 --> 00:18:03,680 How? 326 00:18:06,640 --> 00:18:07,880 Can you see that black scooter? 327 00:18:08,200 --> 00:18:09,160 Kinetic. 328 00:18:09,920 --> 00:18:12,280 It's expensive and has very low mileage. 329 00:18:13,040 --> 00:18:15,400 But it's successful. Do you know why? 330 00:18:16,160 --> 00:18:17,600 It has neither a kick-start nor gears. 331 00:18:17,880 --> 00:18:19,400 And we marketed just that. 332 00:18:19,680 --> 00:18:20,920 The convenience. 333 00:18:21,880 --> 00:18:23,600 Now it's supremely popular 334 00:18:23,680 --> 00:18:25,440 with newlyweds and 'nearly deads'. 335 00:18:27,160 --> 00:18:29,000 Young couples and senior citizens. 336 00:18:29,240 --> 00:18:31,360 I realised something while working at Kinetic. 337 00:18:31,720 --> 00:18:32,880 The product could be good, 338 00:18:32,920 --> 00:18:34,560 but the marketing has to be even better. 339 00:18:36,200 --> 00:18:38,840 So you were 340 00:18:39,160 --> 00:18:41,920 - the Head of Marketing at Kinetic? - Hmm. 341 00:18:42,400 --> 00:18:44,480 Kinetic is growing rapidly. 342 00:18:44,640 --> 00:18:46,080 Then why do you want 343 00:18:46,680 --> 00:18:48,080 to leave it and work for Titan? 344 00:18:49,160 --> 00:18:50,960 Kinetic is now on autopilot. 345 00:18:52,000 --> 00:18:55,040 It's time to help a new Indian brand grow. 346 00:18:55,880 --> 00:18:57,080 I'd like that challenge. 347 00:18:58,000 --> 00:19:00,920 I can see a lack of marketing insight at Titan. 348 00:19:01,600 --> 00:19:03,920 Maybe that's why they are not flying. 349 00:19:04,760 --> 00:19:07,200 It's easy to say from the outside. 350 00:19:08,640 --> 00:19:10,400 I don't mind being an insider. 351 00:19:10,600 --> 00:19:12,400 Then come tomorrow during office hours 352 00:19:12,760 --> 00:19:14,280 and meet Titan's MD. 353 00:19:17,840 --> 00:19:19,160 I'm meeting him right now, sir. 354 00:19:21,280 --> 00:19:23,280 You're the MD, Mr. Xerxes Desai, 355 00:19:23,360 --> 00:19:26,200 and you're the GM, Mr. Gopalan. 356 00:19:28,800 --> 00:19:29,640 And you? 357 00:19:31,920 --> 00:19:33,480 Murli Shankar Dalmia. 358 00:19:34,160 --> 00:19:36,240 People lovingly call me M.S.D. 359 00:19:36,480 --> 00:19:38,160 If you knew about the interview, 360 00:19:38,640 --> 00:19:39,920 why didn't you come earlier? 361 00:19:42,960 --> 00:19:46,400 What we can discuss informally over tea 362 00:19:46,480 --> 00:19:49,400 cannot be discussed formally 363 00:19:50,120 --> 00:19:51,240 in a cabin, sir. 364 00:19:56,280 --> 00:19:57,240 Shall I give you my number, 365 00:19:57,280 --> 00:20:00,480 or will you look it up in the directory? 366 00:20:00,960 --> 00:20:02,040 We'll look it up. 367 00:20:03,760 --> 00:20:04,800 I'll see you soon. 368 00:20:12,840 --> 00:20:15,800 It is very clear that we must increase production capacity. 369 00:20:16,160 --> 00:20:18,960 If you need any help with this, just let me know. 370 00:20:19,040 --> 00:20:19,840 - Sameer. - Any help! 371 00:20:19,960 --> 00:20:20,960 He isn't making you work too hard, is he? 372 00:20:21,000 --> 00:20:21,800 No, sir. 373 00:20:24,920 --> 00:20:25,760 How are you? 374 00:20:25,880 --> 00:20:27,560 Everything's going good. 375 00:20:27,640 --> 00:20:29,800 How does it feel to come straight to work after your honeymoon? 376 00:20:30,080 --> 00:20:30,960 Uh... 377 00:20:32,160 --> 00:20:34,240 We already knew about such challenges. 378 00:20:38,640 --> 00:20:40,440 Okay. I'll see you. 379 00:20:43,080 --> 00:20:43,880 Gaurav. 380 00:20:44,320 --> 00:20:45,160 Yes? 381 00:20:49,720 --> 00:20:50,920 Actually... 382 00:20:53,720 --> 00:20:55,360 They're hiring a new Head of Marketing. 383 00:20:59,080 --> 00:20:59,880 Why? 384 00:21:04,080 --> 00:21:05,080 Megha... 385 00:21:06,160 --> 00:21:07,160 She'll understand. 386 00:21:08,560 --> 00:21:09,480 I hope so. 387 00:21:09,600 --> 00:21:10,720 Yes, she will. 388 00:21:13,040 --> 00:21:14,080 Hey! 389 00:21:14,440 --> 00:21:15,760 - Hello, sir. - Hi, Megha. 390 00:21:15,800 --> 00:21:16,640 - Hi! - Good morning. 391 00:21:16,680 --> 00:21:17,840 Morning! Morning... 392 00:21:18,000 --> 00:21:19,000 How was your trip? 393 00:21:19,480 --> 00:21:20,360 Very good, sir. 394 00:21:20,440 --> 00:21:21,920 That's good. Superb. 395 00:21:22,560 --> 00:21:24,280 We were waiting for you, Megha. 396 00:21:24,440 --> 00:21:25,440 Yes. 397 00:21:28,840 --> 00:21:30,480 Is everything fine, sir? 398 00:21:30,600 --> 00:21:33,320 - Everything's fine. - Right. Um... 399 00:21:33,520 --> 00:21:36,760 There have been some developments in your absence. 400 00:21:36,840 --> 00:21:39,880 - Positive developments, you know. - Yes. 401 00:21:41,280 --> 00:21:43,040 So glad to find you both here. 402 00:21:43,480 --> 00:21:44,480 Hi... 403 00:21:49,760 --> 00:21:52,480 - Hi, I'm M.S.D. - Megha Mhatre. 404 00:21:52,600 --> 00:21:53,840 Nice to meet you. 405 00:21:55,640 --> 00:21:57,680 Murli Shankar Dalmia. 406 00:21:57,880 --> 00:22:00,880 He's our new Head of Marketing. 407 00:22:07,680 --> 00:22:09,400 Murli, let's talk in my office. 408 00:22:09,600 --> 00:22:10,600 Yes? We'll take it there. 409 00:22:10,840 --> 00:22:12,320 - I'll leave it to you. - Yes. 410 00:22:12,520 --> 00:22:13,840 - Thank you, Murli. - See you, Megha. 411 00:22:14,680 --> 00:22:16,000 Yes, Megha. Take care. 412 00:22:20,760 --> 00:22:22,000 When was it decided? 413 00:22:22,880 --> 00:22:25,640 Only two people now know the timing of decisions at Titan. 414 00:22:31,000 --> 00:22:32,880 And I'm not one of them anymore. 415 00:22:44,240 --> 00:22:46,320 - Sir, have I been fired? - No. No! No! 416 00:22:46,480 --> 00:22:48,240 Not at all. 417 00:22:48,400 --> 00:22:50,480 Sir, is it because I'm married? 418 00:22:50,640 --> 00:22:52,320 No. Absolutely not. 419 00:22:53,200 --> 00:22:55,200 Then why are you demoting me, sir? 420 00:22:56,040 --> 00:22:57,430 You're not being demoted. 421 00:22:57,440 --> 00:23:01,000 But I'm no longer the Head of Marketing. 422 00:23:05,280 --> 00:23:06,080 No. 423 00:23:09,760 --> 00:23:11,960 We needed help. 424 00:23:12,040 --> 00:23:13,920 Someone with experience 425 00:23:13,960 --> 00:23:16,080 in building a brand from scratch. 426 00:23:17,240 --> 00:23:18,680 You'll learn from him, 427 00:23:18,760 --> 00:23:20,840 and he'll learn from you. 428 00:23:21,360 --> 00:23:23,240 Because you know the brand better than anyone. 429 00:23:25,600 --> 00:23:28,840 You're the first employee of this company. 430 00:23:30,680 --> 00:23:31,520 Megha. 431 00:23:32,920 --> 00:23:33,960 Megha. 432 00:23:36,320 --> 00:23:38,440 You're my favourite person here. 433 00:23:41,000 --> 00:23:43,400 Thank you, sir. 434 00:24:01,160 --> 00:24:02,920 Do you think you've been replaced? 435 00:24:09,360 --> 00:24:11,520 You have a wall clock in front of your desk, don't you? 436 00:24:12,960 --> 00:24:13,800 Hmm. 437 00:24:14,360 --> 00:24:15,640 Bring it to your desk. 438 00:24:16,040 --> 00:24:16,880 Why? 439 00:24:17,440 --> 00:24:19,200 Please bring it, Megha. 440 00:24:21,120 --> 00:24:22,000 Wait a minute. 441 00:24:31,560 --> 00:24:32,400 Yes. 442 00:24:34,400 --> 00:24:35,840 Did the presence of the wall clock 443 00:24:35,960 --> 00:24:37,440 make your wristwatch disappear? 444 00:24:39,560 --> 00:24:40,360 No. 445 00:24:41,920 --> 00:24:42,840 That's the point. 446 00:24:44,320 --> 00:24:45,960 A replacement 447 00:24:46,240 --> 00:24:48,120 replaces something old. 448 00:24:49,760 --> 00:24:51,120 'You're both there together.' 449 00:24:51,760 --> 00:24:53,160 So this is an enhancement. 450 00:24:53,320 --> 00:24:54,520 Yes, but Gaurav, 451 00:24:54,880 --> 00:24:57,360 I was a part of Titan since it began. 452 00:24:57,440 --> 00:24:58,560 And you still are. 453 00:24:59,480 --> 00:25:01,040 No one can change that. 454 00:25:01,560 --> 00:25:03,360 'The Head of Marketing may change,' 455 00:25:03,880 --> 00:25:07,080 'but Megha Mhatre will always be part of Titan's first batch.' 456 00:25:07,640 --> 00:25:09,400 You've seen the company come to life. 457 00:25:09,680 --> 00:25:11,080 You've seen it grow. 458 00:25:13,760 --> 00:25:14,680 'Right?' 459 00:25:16,200 --> 00:25:18,160 M.S.D. is an experienced professional, Megha. 460 00:25:18,840 --> 00:25:20,800 You can use this as an opportunity. 461 00:25:22,200 --> 00:25:23,520 You can learn from him. 462 00:25:25,080 --> 00:25:26,800 If things get worse, 463 00:25:27,680 --> 00:25:28,880 I'll teach you how to make watches. 464 00:25:29,040 --> 00:25:30,280 Then you can join the Engineering Department. 465 00:25:33,720 --> 00:25:34,880 When are you coming home? 466 00:25:35,200 --> 00:25:36,640 I'll come tonight. 467 00:25:37,440 --> 00:25:38,240 Are you sure? 468 00:25:38,560 --> 00:25:40,120 Hmm. Sure. 469 00:25:40,760 --> 00:25:42,320 Okay. Bye. 470 00:25:42,640 --> 00:25:43,480 Bye! 471 00:26:09,120 --> 00:26:11,520 'Tata's Trust, Titan.' 472 00:26:11,840 --> 00:26:13,120 'India's Best Watch, Titan.' 473 00:26:23,880 --> 00:26:25,040 Miss Megha. 474 00:26:25,280 --> 00:26:27,880 A tagline is the identity of a brand, 475 00:26:27,920 --> 00:26:30,680 but if you keep changing it, 476 00:26:30,760 --> 00:26:33,960 how will consumers recognise Titan, the brand? 477 00:26:37,160 --> 00:26:38,640 "Utterly butterly delicious!" 478 00:26:38,800 --> 00:26:40,950 What do you recall when I say this? 479 00:26:40,960 --> 00:26:42,240 Of course, Amul. 480 00:26:43,560 --> 00:26:44,880 "Someone who loves his wife..." 481 00:26:44,960 --> 00:26:46,800 "Cannot say no to Prestige." 482 00:26:48,120 --> 00:26:49,560 A tagline defines a brand. 483 00:26:49,840 --> 00:26:51,880 Do you think people have been gifting diamonds 484 00:26:52,080 --> 00:26:53,880 since the Mahabharata? 485 00:26:56,920 --> 00:26:57,720 Anyone? 486 00:26:57,800 --> 00:27:00,160 Previously, diamonds were used as investments, 487 00:27:00,360 --> 00:27:02,040 much like gold bars. 488 00:27:02,120 --> 00:27:04,360 Then De Beers launched a campaign. 489 00:27:04,920 --> 00:27:07,640 "A diamond is forever." 490 00:27:09,520 --> 00:27:13,040 That tagline transformed the whole scenario. 491 00:27:14,600 --> 00:27:15,920 That's what I want for Titan. 492 00:27:16,000 --> 00:27:18,600 Sir, what are the things we are trying to convey? 493 00:27:18,760 --> 00:27:20,120 Very good question to begin. 494 00:27:21,480 --> 00:27:24,440 - Quality. - A brand by the Tatas, for sure. 495 00:27:25,360 --> 00:27:26,280 Quartz! 496 00:27:26,760 --> 00:27:27,920 Like a... 497 00:27:29,280 --> 00:27:31,240 A world-class watch 498 00:27:32,040 --> 00:27:33,640 with a wide range 499 00:27:33,720 --> 00:27:36,830 of designs and prices, 500 00:27:36,840 --> 00:27:39,200 from the house of the Tatas. 501 00:27:41,520 --> 00:27:43,240 Sir, we need a tagline, not an essay. 502 00:27:45,000 --> 00:27:45,960 Okay. 503 00:27:48,320 --> 00:27:49,360 What about 504 00:27:49,680 --> 00:27:51,760 "Titan Quartz by Tatas"? 505 00:27:52,320 --> 00:27:53,120 It's simple. 506 00:27:56,280 --> 00:27:57,400 'Titan...' 507 00:27:59,200 --> 00:28:00,400 'Tatas...' 508 00:28:00,520 --> 00:28:01,640 It's quite direct. 509 00:28:06,040 --> 00:28:07,400 It is so direct 510 00:28:10,560 --> 00:28:11,840 that it is perfect. 511 00:28:14,520 --> 00:28:16,600 It's simple, clean, 512 00:28:17,240 --> 00:28:19,720 and elegant, just like the Tatas. 513 00:28:20,280 --> 00:28:22,870 Think about it. It combines Titan's branding, 514 00:28:22,880 --> 00:28:25,480 Tata's trust, and the curiosity of quartz. 515 00:28:29,120 --> 00:28:30,360 I think it's perfect. 516 00:28:31,000 --> 00:28:33,160 Comprehensive content in just a few words. 517 00:28:34,360 --> 00:28:35,800 Yes, I think that's it. 518 00:28:36,320 --> 00:28:37,160 Well done. 519 00:28:39,440 --> 00:28:40,240 Hello! 520 00:28:41,200 --> 00:28:42,800 - How is everyone? - Hi, sir. 521 00:28:43,040 --> 00:28:43,840 Akash? 522 00:28:44,320 --> 00:28:46,160 What about Hosur? 523 00:28:46,440 --> 00:28:47,670 Everything's fine in Hosur. 524 00:28:47,680 --> 00:28:49,840 I also had a word with Mr. Gopalan. 525 00:28:51,640 --> 00:28:54,520 I'll go there when they need me. 526 00:28:56,400 --> 00:28:57,400 Is it okay with you? 527 00:28:59,040 --> 00:29:00,120 Welcome back! 528 00:29:01,640 --> 00:29:02,560 Let me introduce you. 529 00:29:02,600 --> 00:29:04,040 Allow me to do it myself, sir. 530 00:29:06,000 --> 00:29:06,960 M.S.D., sir. 531 00:29:07,400 --> 00:29:08,200 Hi... 532 00:29:08,520 --> 00:29:09,400 "M.S.D.?" 533 00:29:09,560 --> 00:29:10,760 Murli Shankar Dalmia. 534 00:29:11,040 --> 00:29:12,480 Ah, nice. I'm Akash. 535 00:29:12,600 --> 00:29:13,400 I know. 536 00:29:13,560 --> 00:29:15,680 He is the new Head of Marketing for Titan. 537 00:29:16,320 --> 00:29:17,840 Oh! That's nice. 538 00:29:19,160 --> 00:29:20,280 So he's already been hired? 539 00:29:22,560 --> 00:29:25,080 - Nice. Congratulations. - Sir. 540 00:29:28,960 --> 00:29:29,840 Sir. 541 00:29:32,640 --> 00:29:34,960 - We'll have to do it again. There's no shadow. - Boss! 542 00:29:36,240 --> 00:29:37,920 Allow me to introduce you to someone. 543 00:29:38,000 --> 00:29:39,120 He is Suresh Malik. 544 00:29:39,200 --> 00:29:41,280 He has just come from Bombay. 545 00:29:41,600 --> 00:29:43,040 He's from the OBM agency. 546 00:29:43,080 --> 00:29:45,960 They have delivered the most successful campaigns in our country. 547 00:29:46,120 --> 00:29:47,640 He'll work with us now. 548 00:29:47,800 --> 00:29:48,960 Lovely to have you on board. 549 00:29:49,080 --> 00:29:50,880 Mr. Xerxes Desai and Mr. Gopalan. 550 00:29:51,320 --> 00:29:52,920 - Good to have you. - Welcome. 551 00:29:53,120 --> 00:29:55,160 Can we do... What time is it? 552 00:29:55,240 --> 00:29:56,240 - 4:30. - 4:30. 553 00:29:56,360 --> 00:29:58,200 Can we meet at 6:30 in my office? 554 00:29:58,280 --> 00:29:59,280 - Absolutely. - Yes? Huh? 555 00:29:59,400 --> 00:30:01,160 - I'll be here. - Thank you! 556 00:30:01,760 --> 00:30:03,440 You both look like each other's 'before' and 'after'. 557 00:30:04,040 --> 00:30:05,560 And I'm the much later version. 558 00:30:05,680 --> 00:30:06,680 Let's go. 559 00:30:09,280 --> 00:30:10,440 - Skip? - Yes. 560 00:30:11,000 --> 00:30:12,120 Just like this. 561 00:30:13,120 --> 00:30:14,240 What a joke! 562 00:30:14,560 --> 00:30:17,120 Mahesh, can you stand with your hand in your pocket? 563 00:30:18,760 --> 00:30:19,840 This way! 564 00:30:45,280 --> 00:30:47,880 I'm good. You're finally back. 565 00:30:49,600 --> 00:30:50,800 - Son-in-law! - Namaste! 566 00:30:51,400 --> 00:30:53,240 - Please come. May I? - No, it's fine. 567 00:30:53,600 --> 00:30:54,720 Come inside. 568 00:30:55,920 --> 00:30:57,120 Please come. 569 00:30:58,760 --> 00:30:59,800 Please keep the change. 570 00:31:03,480 --> 00:31:04,720 When will you listen to me 571 00:31:05,000 --> 00:31:06,160 and stop doing this work? 572 00:31:06,760 --> 00:31:08,120 Can you leave Titan? 573 00:31:08,360 --> 00:31:09,240 No. 574 00:31:09,320 --> 00:31:12,040 Then how can I leave my work? 575 00:31:12,880 --> 00:31:14,520 Your company is your passion, 576 00:31:14,720 --> 00:31:16,560 and my work is mine. 577 00:31:17,720 --> 00:31:18,510 Okay. 578 00:31:18,520 --> 00:31:19,800 At least eat for now. 579 00:31:19,880 --> 00:31:20,920 'Kuwartj.' 580 00:31:21,760 --> 00:31:22,560 It's "z". 581 00:31:23,120 --> 00:31:24,640 'Kuwartz.' 582 00:31:24,720 --> 00:31:25,840 - Quartz? - Yes. 583 00:31:26,200 --> 00:31:27,680 - Quartz. - Quartz. 584 00:31:33,800 --> 00:31:34,600 Hello? 585 00:31:35,360 --> 00:31:36,320 Yes, sir. 586 00:31:36,960 --> 00:31:37,760 What? 587 00:31:39,640 --> 00:31:41,080 I don't understand, sir. 588 00:31:44,200 --> 00:31:46,280 Yes, it's a bit chunky. 589 00:31:46,720 --> 00:31:47,880 I liked it. 590 00:31:48,600 --> 00:31:50,920 Sir, M.S.D. has called you. 591 00:31:51,840 --> 00:31:52,640 Where? 592 00:31:52,720 --> 00:31:54,680 He has called you to a wedding. 593 00:31:55,160 --> 00:31:56,200 He said it's urgent. 594 00:31:56,720 --> 00:31:57,600 "A wedding?" 595 00:31:58,000 --> 00:31:58,800 Huh? 596 00:31:59,080 --> 00:32:01,000 Why is he acting like a third wheel at someone's wedding? 597 00:32:01,680 --> 00:32:04,240 He also said you must bring a gift. 598 00:32:07,560 --> 00:32:09,520 What is he up to? 599 00:32:09,560 --> 00:32:10,920 Whose wedding is it? 600 00:32:11,080 --> 00:32:12,200 No idea, sir. 601 00:32:21,080 --> 00:32:24,080 Oh! Thank you for coming on such short notice. 602 00:32:24,120 --> 00:32:25,480 Murli, what is this? 603 00:32:25,600 --> 00:32:27,840 Sir, the 'rasam' is really tasty. Please have some. 604 00:32:28,080 --> 00:32:29,840 Okay, but why did you call us here? 605 00:32:30,000 --> 00:32:30,960 Exactly! 606 00:32:31,840 --> 00:32:32,920 Did you bring the gift? 607 00:32:33,080 --> 00:32:34,000 Yes. 608 00:32:35,960 --> 00:32:37,040 An envelope. 609 00:32:37,240 --> 00:32:38,360 Yes. What now? 610 00:32:38,880 --> 00:32:40,280 Sir, it's wedding season. 611 00:32:40,640 --> 00:32:41,800 And what happens during this season? 612 00:32:42,000 --> 00:32:42,960 There are either weddings 613 00:32:43,080 --> 00:32:44,840 or wedding anniversaries. 614 00:32:45,000 --> 00:32:46,600 And what does the whole country give as gifts? 615 00:32:46,760 --> 00:32:47,760 An envelope. 616 00:32:47,960 --> 00:32:48,920 Exactly! 617 00:32:49,040 --> 00:32:50,200 Just as you've brought one. 618 00:32:51,600 --> 00:32:55,080 What if we replaced this good old envelope 619 00:32:56,240 --> 00:32:57,880 with a Titan? 620 00:33:05,360 --> 00:33:08,160 That's a great idea, sir. 621 00:33:11,040 --> 00:33:11,920 Thank you very much. 622 00:33:12,720 --> 00:33:15,880 But we have to sell watches, 623 00:33:16,000 --> 00:33:17,120 not a wedding souvenir. 624 00:33:17,200 --> 00:33:18,800 We have to sell a wedding souvenir! 625 00:33:19,360 --> 00:33:20,680 Why do we give gifts? 626 00:33:20,840 --> 00:33:22,400 To convey an emotion. 627 00:33:22,680 --> 00:33:23,960 And in our country, 628 00:33:24,040 --> 00:33:26,160 weddings are the most emotional events. 629 00:33:26,320 --> 00:33:28,680 We just have to connect the emotions of a wedding 630 00:33:28,920 --> 00:33:31,080 to Titan's, and we'll have a winner. 631 00:33:31,160 --> 00:33:32,240 Let's create a campaign. 632 00:33:32,320 --> 00:33:35,720 Let's make Titan the best wedding gift ever in India. 633 00:33:38,920 --> 00:33:39,960 I love it. 634 00:33:41,200 --> 00:33:42,280 Approved. 635 00:33:44,400 --> 00:33:45,960 By the way, whose wedding is it? 636 00:33:46,080 --> 00:33:47,960 Ramesh and Revati's. 637 00:33:49,480 --> 00:33:50,520 Who are they? 638 00:33:51,440 --> 00:33:52,560 I don't know. 639 00:33:56,360 --> 00:33:58,080 - You don't know? - Excuse me! 640 00:33:58,440 --> 00:33:59,480 - I was just... - What? 641 00:34:00,720 --> 00:34:02,800 I was just passing by. 642 00:34:05,440 --> 00:34:06,680 But there's no need to be embarrassed. 643 00:34:06,760 --> 00:34:08,480 We have an envelope as a wedding souvenir. 644 00:34:08,600 --> 00:34:11,360 We can give them money per plate, and perhaps a little extra 645 00:34:11,520 --> 00:34:12,800 as a courtesy. They won't mind. 646 00:34:12,920 --> 00:34:14,960 All right, but you could have said this at the office. 647 00:34:15,000 --> 00:34:15,800 Exactly. 648 00:34:16,680 --> 00:34:18,280 I have heard a lot about you, sir. 649 00:34:19,080 --> 00:34:20,920 "No discussion, only demonstration." 650 00:34:26,000 --> 00:34:26,960 - I'm out of here. - Yes. 651 00:34:33,080 --> 00:34:35,680 'Sir, if you're okay with it, then let me present...' 652 00:34:35,720 --> 00:34:36,840 Okay, guys, I'll make a move. 653 00:34:37,680 --> 00:34:39,360 Yes, Akash. We are leaving too. 654 00:34:39,400 --> 00:34:41,280 Just some last-minute discussions. 655 00:34:41,360 --> 00:34:43,110 - Sorry... - If you like, I can wait a bit. 656 00:34:43,120 --> 00:34:44,600 - Not a big deal. - No, Akash. 657 00:34:44,960 --> 00:34:46,800 Go home! You look tired. 658 00:34:47,720 --> 00:34:48,960 Please have some rest. 659 00:34:50,520 --> 00:34:52,830 Sir, we can also stay if you'd like to discuss anything. 660 00:34:52,840 --> 00:34:55,120 Megha, office hours are over. 661 00:34:55,200 --> 00:34:56,560 Don't worry so much. 662 00:34:56,840 --> 00:34:59,480 We'll discuss it tomorrow morning with a fresh mind. 663 00:35:00,480 --> 00:35:01,960 It's okay, Megha. We should leave. 664 00:35:02,760 --> 00:35:03,760 I guess 665 00:35:03,960 --> 00:35:06,720 some very important company matters are being discussed here. 666 00:35:07,400 --> 00:35:10,640 It's okay, you may continue, Mr. Gopalan and M.S.D. 667 00:35:11,240 --> 00:35:12,200 See you, guys. 668 00:35:16,240 --> 00:35:18,360 Sir, what is Akash's role in this company? 669 00:35:21,920 --> 00:35:23,400 Sometimes he advises on sales, 670 00:35:23,520 --> 00:35:25,680 and at other times on finance or logistics. 671 00:35:26,920 --> 00:35:29,200 I don't understand his actual role. 672 00:35:31,120 --> 00:35:32,440 Do you have a father, sir? 673 00:35:34,720 --> 00:35:35,640 What? 674 00:35:37,000 --> 00:35:38,040 Your father. 675 00:35:41,200 --> 00:35:42,040 Yes, I have. 676 00:35:42,200 --> 00:35:44,280 If you don't mind me asking, what does he do? 677 00:35:46,080 --> 00:35:46,960 He was an engineer. 678 00:35:48,480 --> 00:35:49,560 What about your brothers and sisters? 679 00:35:49,720 --> 00:35:51,240 - Gaurav. - Just a minute. 680 00:35:52,800 --> 00:35:54,840 - I have a brother. - Okay. What does he do? 681 00:35:55,160 --> 00:35:56,360 He's studying medicine. 682 00:35:56,920 --> 00:35:57,720 That's nice. 683 00:35:58,240 --> 00:35:59,360 What does your mother do, sir? 684 00:35:59,760 --> 00:36:00,560 She's a homemaker. 685 00:36:00,720 --> 00:36:02,760 No, I mean, what's her role? 686 00:36:06,440 --> 00:36:09,280 She does everything. How can you define a mother's role? 687 00:36:10,400 --> 00:36:12,640 Right. We cannot define a mother's role. 688 00:36:13,360 --> 00:36:14,480 That's what I mean. 689 00:36:14,560 --> 00:36:16,520 A mother is both a friend and a teacher. 690 00:36:16,800 --> 00:36:18,880 If something goes wrong at home, she takes care of it. 691 00:36:19,160 --> 00:36:21,040 She even manages the household expenses. 692 00:36:22,840 --> 00:36:24,200 A mother does so much for us, 693 00:36:24,280 --> 00:36:25,720 yet we cannot define her role. 694 00:36:27,360 --> 00:36:28,480 What are we getting at? 695 00:36:29,200 --> 00:36:30,200 Akash... 696 00:36:34,120 --> 00:36:35,680 He is exactly the same with Titan. 697 00:36:38,280 --> 00:36:39,600 'Almost like a mother.' 698 00:36:41,920 --> 00:36:44,240 'He is also one of the founding members of the company.' 699 00:36:45,440 --> 00:36:48,560 If you remove the mother from the equation, the family won't survive. 700 00:36:55,320 --> 00:36:56,240 Shall we? 701 00:37:08,200 --> 00:37:10,240 I know you will end up choosing either Terry Cotton or Terry Wool. 702 00:37:10,280 --> 00:37:11,840 Your entire wardrobe is full of those. 703 00:37:12,000 --> 00:37:14,160 Which one was the woollen one? 704 00:37:14,920 --> 00:37:15,800 What was its name? 705 00:37:15,880 --> 00:37:17,440 - Merino? - "Merino!" Merino wool! 706 00:37:17,520 --> 00:37:18,840 Please show me something made of Merino wool. 707 00:37:18,960 --> 00:37:20,320 Okay, sir. Merino... 708 00:37:20,400 --> 00:37:21,680 This is a very fine fabric, sir. 709 00:37:21,760 --> 00:37:23,400 - Fine fabric... - Yes, sir. 710 00:37:23,800 --> 00:37:25,600 No, show me something else. 711 00:37:25,680 --> 00:37:27,880 No, I don't like this. 712 00:37:27,960 --> 00:37:29,600 - Show me something else. - Sir. 713 00:37:29,720 --> 00:37:31,120 - Anything else? - This... 714 00:37:31,200 --> 00:37:33,120 Something softer... 715 00:37:33,240 --> 00:37:34,360 Not this. 716 00:37:34,440 --> 00:37:36,120 No, it's too rough. Do you have it in another material? 717 00:37:36,200 --> 00:37:37,880 Sir, you yourself don't know what you want. 718 00:37:39,200 --> 00:37:40,920 What should I show you then? 719 00:37:43,840 --> 00:37:44,640 Fine. 720 00:37:45,480 --> 00:37:46,360 Let's go, Raj. 721 00:37:49,040 --> 00:37:50,800 Do you know anything about customer service? 722 00:37:52,560 --> 00:37:53,600 Yes? Good luck. 723 00:37:53,720 --> 00:37:55,360 Good luck with this guy. 724 00:37:59,600 --> 00:38:02,760 You're expecting too many options from a shop. 725 00:38:02,840 --> 00:38:03,640 Yes. 726 00:38:04,600 --> 00:38:07,520 How many designs does Titan offer? 727 00:38:10,840 --> 00:38:11,680 Four? 728 00:38:13,920 --> 00:38:15,760 Aren't you being hypocritical? 729 00:38:19,040 --> 00:38:20,400 Yes, you're right. 730 00:38:21,760 --> 00:38:23,120 And I won't play it safe. 731 00:38:25,480 --> 00:38:27,240 Dangerous! Here! 732 00:38:27,840 --> 00:38:28,880 Dangerous! 733 00:38:32,520 --> 00:38:34,160 So you mean 734 00:38:34,320 --> 00:38:36,200 we should invest more in watch designs? 735 00:38:36,280 --> 00:38:37,080 Yes. 736 00:38:37,960 --> 00:38:39,120 Honestly, 737 00:38:39,760 --> 00:38:41,760 our sales are barely increasing. 738 00:38:42,320 --> 00:38:45,560 We haven't even fully recovered from UCP, 739 00:38:45,840 --> 00:38:47,920 and yet you want to offer new designs to every customer. 740 00:38:48,000 --> 00:38:49,480 Not for every customer, 741 00:38:49,520 --> 00:38:51,960 but different options for each type of customer. 742 00:38:52,000 --> 00:38:52,840 I got it. 743 00:38:53,760 --> 00:38:54,800 Indians love options. 744 00:38:54,880 --> 00:38:59,000 Mr. Desai, why do you always come up with strategies 745 00:38:59,040 --> 00:39:00,720 that cause the company to incur losses? 746 00:39:00,880 --> 00:39:04,040 This isn't the only area we need to invest heavily in. 747 00:39:05,400 --> 00:39:07,000 What do you mean? 748 00:39:08,600 --> 00:39:09,560 M.S.D. 749 00:39:11,320 --> 00:39:12,800 Ladies and gentlemen, 750 00:39:13,760 --> 00:39:17,800 we are going to launch our first TV commercial. 751 00:39:19,720 --> 00:39:21,320 What do you mean by "we are going to"? 752 00:39:22,240 --> 00:39:23,920 When was this decided? 753 00:39:27,240 --> 00:39:28,960 Can you believe this? 754 00:39:29,720 --> 00:39:31,480 First, he shocked us by talking about designs, 755 00:39:31,760 --> 00:39:33,760 and now it's the TV commercial. 756 00:39:33,880 --> 00:39:35,440 We have to do that, Akash. 757 00:39:35,560 --> 00:39:38,520 Your new ideas could disrupt our accounts. 758 00:39:38,640 --> 00:39:40,360 How much more should we invest? 759 00:39:40,520 --> 00:39:43,320 If we don't invest, how will we make a profit, Akash? 760 00:39:43,480 --> 00:39:46,240 If we fail, we'll sink, M.S.D. 761 00:39:47,160 --> 00:39:48,960 Our company is making neither a profit 762 00:39:49,360 --> 00:39:51,040 nor do we have enough capital. 763 00:39:51,080 --> 00:39:53,160 And the campaign you're talking about 764 00:39:53,280 --> 00:39:54,840 is even bigger than Bajaj's. 765 00:39:54,920 --> 00:39:55,720 Yes. 766 00:39:56,000 --> 00:39:58,640 This is bigger than even the largest campaign in the country. 767 00:40:00,280 --> 00:40:02,280 He's got a valid point, Mr. Desai. 768 00:40:02,920 --> 00:40:03,720 Look. 769 00:40:04,840 --> 00:40:07,200 We want to establish our brand. 770 00:40:08,160 --> 00:40:09,040 Right? 771 00:40:09,720 --> 00:40:11,680 People don't go to a shop and ask for toothpaste. 772 00:40:12,160 --> 00:40:13,320 They ask for Colgate. 773 00:40:14,160 --> 00:40:15,600 They don't want to get a photocopy. 774 00:40:15,840 --> 00:40:17,000 They ask for a Xerox. 775 00:40:17,320 --> 00:40:19,920 Similarly, instead of asking for a watch, 776 00:40:20,600 --> 00:40:21,440 they should ask for Titan. 777 00:40:22,960 --> 00:40:27,160 - Look, Zee. What you're saying is right. - Yes. 778 00:40:27,240 --> 00:40:28,520 - You're not wrong. - Okay. 779 00:40:28,600 --> 00:40:30,200 But please slow down. 780 00:40:30,840 --> 00:40:33,240 You’re making an investment of Rs. 80 lakh 781 00:40:33,360 --> 00:40:35,360 after sales of just Rs. 30 lakhs. 782 00:40:36,280 --> 00:40:38,240 This is not smartness, but utter foolishness. 783 00:40:38,480 --> 00:40:39,680 Why should we stop, sir? 784 00:40:41,280 --> 00:40:43,440 All the other big brands 785 00:40:43,960 --> 00:40:45,920 are reaching every household through television. 786 00:40:46,120 --> 00:40:49,440 Yet you want us to remain stuck with just the hoardings. 787 00:40:49,560 --> 00:40:51,160 You need to understand one thing. 788 00:40:51,560 --> 00:40:54,120 Not every household in this country has a television. 789 00:40:54,680 --> 00:40:57,240 Guys, we are not ready to take such a big risk right now. 790 00:40:57,480 --> 00:41:00,800 If it fails, Titan will face an unimaginable loss. 791 00:41:00,920 --> 00:41:02,800 If this campaign fails, 792 00:41:03,840 --> 00:41:05,920 I will tender my resignation. 793 00:41:08,000 --> 00:41:09,640 Mr. Desai, 794 00:41:10,560 --> 00:41:13,400 such a huge investment on a single commercial? 795 00:41:13,560 --> 00:41:14,680 Why? 796 00:41:14,960 --> 00:41:17,520 I want Titan to reach every household in this country. 797 00:41:18,320 --> 00:41:19,320 Every single household. 798 00:41:21,520 --> 00:41:24,880 How many states and regions does our country have? 799 00:41:25,160 --> 00:41:27,600 Every state and region has its own language. 800 00:41:27,760 --> 00:41:28,560 Correct. 801 00:41:28,680 --> 00:41:30,120 How many ads will you make? 802 00:41:30,200 --> 00:41:31,160 Absolutely right. 803 00:41:31,400 --> 00:41:33,440 We need something 804 00:41:34,960 --> 00:41:36,120 universal. 805 00:41:36,320 --> 00:41:38,720 Something that defines the identity of Titan. 806 00:41:38,800 --> 00:41:39,840 Exactly. 807 00:41:43,480 --> 00:41:46,320 Sir, there is one thing 808 00:41:46,480 --> 00:41:48,240 that is universal 809 00:41:48,680 --> 00:41:50,480 and can reach every household. 810 00:41:53,200 --> 00:41:54,080 Music. 811 00:41:56,440 --> 00:41:57,760 Now we're talking. 812 00:41:59,960 --> 00:42:02,160 People might forget words, 813 00:42:02,280 --> 00:42:04,040 but tune... 814 00:42:05,440 --> 00:42:07,040 - Melody! - Melody! 815 00:42:07,400 --> 00:42:08,280 "Nirma!" 816 00:42:08,520 --> 00:42:10,200 - "Washing powder Nirma." - "Washing powder Nirma." 817 00:42:10,400 --> 00:42:11,960 - "Washing powder Nirma." - "Washing powder Nirma." 818 00:42:12,000 --> 00:42:12,830 You know it. 819 00:42:12,840 --> 00:42:14,040 And Bajaj, sir. 820 00:42:14,240 --> 00:42:15,240 - Bajaj. - Bajaj. 821 00:42:15,640 --> 00:42:19,600 "A magnificent image of magnificent India!" 822 00:42:19,720 --> 00:42:21,560 "Our Bajaj!" 823 00:42:21,640 --> 00:42:23,640 "Our Bajaj!" 824 00:42:23,800 --> 00:42:26,200 "Our very own Bajaj!" 825 00:42:26,280 --> 00:42:27,080 Yes! 826 00:42:27,680 --> 00:42:29,240 Shall we, team? 827 00:42:31,360 --> 00:42:34,680 If it fails, you'll be free of me and my nonsense. 828 00:42:36,720 --> 00:42:38,360 Mr. Desai... 829 00:42:39,000 --> 00:42:40,720 Huh? Gopalan? 830 00:42:42,400 --> 00:42:44,080 Megha? Gaurav? 831 00:42:46,240 --> 00:42:47,720 Akash... 832 00:42:49,640 --> 00:42:50,480 What? 833 00:42:50,720 --> 00:42:51,800 Say, "seri". 834 00:42:58,720 --> 00:43:01,520 - "What else are we going to be?" - That was a good idea, Megha. 835 00:43:02,600 --> 00:43:03,600 Thank you, sir. 836 00:43:04,360 --> 00:43:05,800 - Hi, Reshma! - Hi. 837 00:43:05,880 --> 00:43:07,760 This is Titan's new watch, for which we are shooting. 838 00:43:07,880 --> 00:43:09,800 The gift will be placed on the table. 839 00:43:10,000 --> 00:43:11,040 You'll check it. 840 00:43:11,520 --> 00:43:12,960 That's it! That's what we want. 841 00:43:13,240 --> 00:43:14,320 We're good to go. 842 00:43:20,040 --> 00:43:21,680 - Well, the visuals are great. - Yes. 843 00:43:22,880 --> 00:43:24,960 But the music... 844 00:43:25,520 --> 00:43:26,840 - It doesn't connect. - Tsk! 845 00:43:30,720 --> 00:43:31,680 Let's find something. 846 00:44:18,080 --> 00:44:19,080 Did you find anything? 847 00:44:22,160 --> 00:44:23,000 Sorry. 848 00:44:24,160 --> 00:44:25,000 Did you find anything? 849 00:44:26,000 --> 00:44:26,800 No. 850 00:44:55,400 --> 00:44:56,800 What is this? 851 00:44:57,360 --> 00:44:59,800 Has Titan become a music company now? 852 00:45:00,560 --> 00:45:02,640 Jeh, how come you're here? 853 00:45:03,840 --> 00:45:07,360 Yes, I came to attend a concert, but the flight landed early. 854 00:45:07,960 --> 00:45:09,960 I thought I'd come and meet you all. 855 00:45:11,960 --> 00:45:13,320 There's a concert going on here as well. 856 00:45:13,920 --> 00:45:14,720 No. 857 00:45:14,760 --> 00:45:15,880 No... 858 00:45:16,480 --> 00:45:17,720 We were just 859 00:45:18,360 --> 00:45:19,720 working on the campaign. 860 00:45:19,960 --> 00:45:23,760 Why does everyone look so tired and lifeless? 861 00:45:24,880 --> 00:45:26,200 Come on. Come along with me. 862 00:45:27,280 --> 00:45:28,280 Call everyone. 863 00:45:32,240 --> 00:45:33,400 Ladies and gentlemen, 864 00:45:33,520 --> 00:45:36,560 presenting Mozart's 25th symphony. 865 00:47:35,480 --> 00:47:36,720 'Dad.' 866 00:47:38,920 --> 00:47:41,880 'Titan: the most precious gift of love.' 867 00:47:57,320 --> 00:48:00,120 Dad, I want the watch with that music. 868 00:48:04,360 --> 00:48:06,600 Although it's a foreign tune, it connects so well. 869 00:48:06,960 --> 00:48:07,920 Shall we try a variation? 870 00:48:08,080 --> 00:48:09,080 What variation? 871 00:48:09,600 --> 00:48:11,000 Let's Indianise it. 872 00:48:13,760 --> 00:48:14,600 Hmm. 873 00:48:34,320 --> 00:48:36,080 Um, boss, there are only four boxes. 874 00:48:36,600 --> 00:48:37,680 We can load them into the car. 875 00:48:38,160 --> 00:48:39,360 We don't need a truck anymore. 876 00:48:41,960 --> 00:48:45,120 Sorry! I'll load them onto the truck. 877 00:48:45,560 --> 00:48:46,480 Just a minute. 878 00:48:47,080 --> 00:48:47,960 Yes, boss? 879 00:48:48,240 --> 00:48:49,320 Show me your hand. 880 00:49:05,320 --> 00:49:06,520 Idiot! 881 00:49:08,320 --> 00:49:09,800 'Xerox' Desai, 882 00:49:11,360 --> 00:49:12,840 you've ruined my business. 883 00:49:54,960 --> 00:49:56,240 'Titan Quartz.' 884 00:49:57,080 --> 00:49:58,280 Whoa, Zee! 885 00:49:59,880 --> 00:50:00,920 You did it! 886 00:50:01,240 --> 00:50:04,880 You've delivered this symbol to every single household in India. 887 00:50:05,640 --> 00:50:06,440 Thank you! 888 00:50:06,640 --> 00:50:07,680 Thank you, Jeh! 889 00:50:08,640 --> 00:50:11,520 Now, it's time for you 890 00:50:12,280 --> 00:50:14,640 to wear this symbol of excellence. 891 00:50:28,800 --> 00:50:30,040 Not yet, Jeh. 892 00:50:30,240 --> 00:50:33,080 This is India's best watch, not the world's. 893 00:50:37,720 --> 00:50:39,240 There's still a long way to go. 894 00:51:02,880 --> 00:51:05,840 Titan has only eight months left. 895 00:51:07,280 --> 00:51:09,320 After that, our company 896 00:51:10,000 --> 00:51:13,440 might shut down permanently. 897 00:51:16,840 --> 00:51:17,840 I'm sorry. 898 00:51:25,200 --> 00:51:26,080 It's over.